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How Can Network Marketers Take Advantage of Social Networking?

Media stories and Internet columns appear daily to praise Social Networks and related technologies as great game-changers for business. For large companies social networking provides a goldmine of information that assists marketing departments and product developers.

For network marketers, the value is very different. The primary need for MLM business health is a flow of new leads. Countless articles claim that social networks can provide leads, but very few tell us how to make them work for us.

socialnetlogos1To understand how to use social networks to create leads, we must first look at the lead generation process itself. Experienced MLM’s know that they create ongoing leads—to reach downline prospects or to sell products—by continually marketing to an ever-growing email list. Social networks have become a great method of  continually growing our email lists. However, an effective marketing list is more than names and email addresses. It must include the right kind of people, and they must have some level of interest in listening to our business story.

Using social networks to advertise or directly pump up a business opportunity is seldom effective. Few people respond to online stories that make vague promises for people to make millions without working hard. Smart marketers use a more subtle approach that brings valuable information or entertains prospects.

The first step in making social networking work is to create a profile of the kind of people we want on our list. Is the ideal prospect predominately female, male or are both genders likely to be interested? What’s the approximate age group we are seeking? Are we looking for people who are currently unemployed due to layoffs? Are we concentrating on people of a particular ethnic or religious group? What other characteristics make people prime prospects for us? Answers to these profile questions suggest which social network(s) will be appropriate for our ongoing search.

The simplest preliminary strategy to using your network is to use the site’s tools for selecting people who might be interested in connecting with us. We can begin by searching for people in our area. We might then search for people from our past, such as schools and colleges we attended or companies where we worked. As we reach out to potential connections, we need messages that will appeal to them. This is not the time to hard-sell an MLM opportunity. We first must offer prospects a reason to be interested in what we have to say or show.

This is only the first step in our process for leveraging social networks for lead generation. We’ll discuss more advanced steps in later posts.

Posted in Strategies, Tech Hints.


12 Responses

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  1. tyloallak says

    Hi, Congratulations to the site owner for this marvelous work you’ve done. It has lots of useful and interesting data.

  2. Rodney Hutcheson says

    I enjoy reading your informative posts. You truly understand what will help people achieve the kind of success that everyone in this industry strives to achieve. If no one understands the value that you are adding to their lives and busines, you have one here. Keep up the good work.

  3. Travis Boyer says

    Great article, looking forward to the follow ups. As someone who has recently joined an MLM company (2 months ago) I am looking to use social sites to help with reaching people interested in myself and my business. http://www.tboyer.stemtechbiz.com
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  4. Melissa Chavin, Attorney says

    “This is not the time to hard-sell an MLM opportunity. We first must offer prospects a reason to be interested in what we have to say or show. ” Good advice. Looking forward to hearing more. http://www.chavinimmigration.com Melissa Chavin, Principal, Chavin Immigration Law Office, offering businesses immigration legal services.

  5. Mickie Zada says

    Thank you for the information in your article. I’m new to social networking and find it to be interesting, fun and a little bit intimidating. This article shed important light on some advantages…I’m in the process of speeding up my learing curve! Thanks for your input

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  7. James Williams says

    One way is to build a better mouse trap? Start with a good fan page to promote all your product links. Here are some great templates to start with bit.ly/gHPJSL also very good content go’s a long way! But for the most part a eye grabbing FAN PAGE will do the trick!
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  8. HARIKRISHNAN.ME says

    More informative

  9. Erastus says

    More research

  10. Susan Catherine Keter says

    The blog entries are definitely informative and a great resource for network marketers. Any serious MLM leader will invest time where it pays most; and that is coming up with resources (published books, ebooks, CDs, audios, etc.) to promote online. There is a huge following when there are useful resources to be downloaded, and especially if some information is given for free.

  11. Stan Smith says

    I found this to be an interesting as well as well written article and since my team and I have had some lengthy discussions about this very same subject I shared it with them, BUT I cannot get your RSS feed to work for me, which is disappointing since you had ended with a teaser about advanced steps becoming available in later posts.

Continuing the Discussion

  1. How Can Network Marketers Take Advantage of Social Networking? – MLM Advice | Jaideepkhanduja’s Weblog linked to this post on February 16, 2012

    [...] how MLM’s use Twitter, Facebook, and MySpace to drive new business at http://t.co/aFZeEdY4…Via mlm.presenternet.com Like this:LikeBe the first to like this [...]



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